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A New Icon

Posted on September 19, 2011 by Venia Coffee Roasters | Keith There have been 1 comment(s)

Seattle SpaceNeedle Venia Coffee Roasters

Spent a bit of time this weekend reflecting on the past few years of our lives and the wild and joyful ride it has been.  If you asked me several years ago if I would be starting a new coffee company in Seattle I would have laughed in your face and called you looney...I mean, wouldn't doing that be as silly as starting a new dot com 10 years ago?  Can you say "bust?"  Yet here we are, defying my inner critic, and moving forward with a dream that has so much more to it than me.

From the first time I ordered a mocha my freshman year in college to get me through a sleepless night of studying, I was in love with coffee.  Nearly two decades later my love continues (albeit with a much more refined palate), and the quest for the perfect cup has become much more than a hobby.  It is now my career!  This makes me happy.

We founded Venia Coffee on this love, and our backbone is one of deep commitment of quality and excellence.  We have built our business model in such a way as we are willing to pay more for green coffee that is responsibly sourced.  We pledge to never knowingly sell coffee that is the product of humanitarian exploitation.  We pledge to import coffee that provides fair wages to the farmers.  We also pledge to give a portion of our profits to organizations that advocate and care for some of the 146 million orphans in our world today.  We are dreaming about ways to use Venia Coffee to help families overcome the enormous financial burdens of adoption, and partner with organizations like Love Without Boundaries to provide medical and social care for China's forgotten children. More to come on these topics in the coming months!

Kick-butt, amazing, stupendous, exceptional coffee will always be what we do at Venia.  Why we do it is for a purpose far greater than us.  We want to redefine the establishment green-apron coffee that has become ubiquitous with the city of Seattle.  Our hope is to become a new Icon to coffee drinkers, to open their eyes to better specialty coffee, and to use our business to make an impact in our world.  Thank you for choosing Venia Coffee!  We can't do it without you!

 


This post was posted in Venia Gives Back, Orphan Care & Advocacy, News and was tagged with About, A New Icon, Seattle, Coffee, Coffee Roasting

1 Response to A New Icon

  • Jason Wallace
    Jason Wallace says:

    I didn't know I was buying from a company with such a great vision when I found you on google. Thanks for making the changes in your life to follow your dreams to make better coffee and help kids too. Best of luck!

    Posted on September 19, 2011 at 7:31 pm

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